Why Great Content Can Make All The Difference in your web presence

Content has a key role in making the SEO efforts of businesses succeed. Content includes pictures, infographics, video and audio files among others. If a piece of content is visible in search engines, it shows how well your text ranks. However, it may depend on various factors

1. The extent of Competition
If your business is in a niche with little competition, your business is likely to rank fast in search engines. But ranking in a highly competitive niche market where competitors jostle for space, can often be a challenge. Writing an informative and well optimized article is only half your job done because only when it gets shared in the social media, you get a fair share of traffic. Marketers having a dedicated team to post good content can easily stand out in the competition.

Content That Generates Great Clicks
Showing up in Google is not the end of the story; infact it is just the beginning because search engines track how many people click on your link in their search results, compared to the other search results, to rank it higher or lower. To enhance the click rate you need a great title and meta description. While the title helps the search engines to understand what the page is about an interesting meta description will tempt the users to click the link. Meta description has no relevance for search engines but plays an important role in attracting the readers. The more the people click on your link, the greater the chances for your page to rank high.
Search engines take special note of content with clicks. Companies with a bigger promotional budget will get higher clicks, not necessarily brands with the greatest product or service. Creating a good title and catchy meta description will drive more clicks to your websites.

Content That Generates Links
Content with links from other reputed websites will enhance the value of your page. Businesses avail link building services and employ an exclusive team of writers to focus on building external links.

Content That Generates Sharing
Any interesting piece of content will get shared among social media channels and search engines do take note of this sharing pattern as part of its algorithm. The more successful your team is in making the content shared among your audience, greater will be your page ranking. Shared pages enjoy a higher relevance and values, which Google will surely take note of.

Content that brings in leads
Most companies use Google Analytics to track activity and conversions on their websites. Search engines send traffic to you through Google Adwords based on who is converting the most. So, make sure to make use of the most trending tracking tools to know what is happening. Your content should easily convince people about your product and service because it will highlight your authority and prove to your audience your subject matter expertise. This will inspire the readers to use your content in solving their problems in the niche.

Enhance value by Linking old content to new
You can create some content that is of great value for the audience and link to some older articles. This will help you to raise the site ranking easily as it recognizes the new content and the old content is linked together. It will give you a great boost in search rankings.
Creating content for multiple audiences may be easier said than done at times. When you are not quite sure, you can get the services of professional writers who know this realm like the back of their hands. If you need blog writing services, reach out to the friendly team of Contenthands that offer the best articles at industry’s best rates.